{"product_id":"personalised-ribbed-oatmeal-fleece-baby-blanket","title":"Personalised Ribbed Oatmeal Fleece Baby Blanket","description":"\u003cp dir=\"ltr\"\u003eWrap a newborn in this ribbed fleece blanket and add their name in embroidery — it turns a soft oatmeal throw into something that's unmistakably theirs. The raised channel texture gives it more grip and warmth than a flat fleece, so it holds its shape well when you're swaddling rather than just draping. Oatmeal sits between white and beige, which means it won't show up every mark the way a stark white blanket does, and it pairs easily with most nursery colour schemes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt's the kind of gift that gets used daily rather than put away — a pram blanket for walks, a cover for the moses basket, something to grab on the way out the door. New parents get sent a lot of plain blankets; embroidering the baby's name on this one is what makes people stop and comment on it. Whether you're shopping for a baby shower, a christening, or just to mark a new arrival, this gives you a personalised baby blanket that looks considered rather than generic — and it only takes a name to make it theirs.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProduct details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eSize: 75cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMaterial: 100% polyester ribbed fleece\u003c\/li\u003e\n\u003cli\u003eColour: Oatmeal\u003c\/li\u003e\n\u003cli\u003ePersonalisation: up to 2 lines of embroidery, 15 characters per line, spaces included — most people use just the name, e.g. \"OLIVER\"\u003c\/li\u003e\n\u003cli\u003eFeatures: soft ribbed texture, lightweight, suitable from newborn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cbr\u003eWash at 30°C on a gentle cycle and skip the tumble dryer. If you need to iron it, keep the iron off the embroidered name and use a low heat. Store away from anything that could scorch or melt the fabric.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDelivery:\u003c\/strong\u003e\u003cbr\u003eOrders placed before midday go out the same day; anything after that ships the next working day. Each blanket is packed into a kraft box with teal tissue paper and finished with a Keedd sticker.\u003c\/p\u003e","brand":"Keedd","offers":[{"title":"Default Title","offer_id":57869484556670,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6797\/7273\/files\/beige_stripy_baby_blanket_2.jpg?v=1787162406","url":"https:\/\/keedd.co.uk\/products\/personalised-ribbed-oatmeal-fleece-baby-blanket","provider":"Keedd","version":"1.0","type":"link"}