Personalised Floral Embossed Baby Wrap

Delicate daisies and leaves are pressed into this dusty pink flannel wrap, and we add your baby's name in embroidery so it's not just another pretty blanket in the pile. At 220 GSM, the flannel has enough substance to keep its shape when you fold it over a pram or drape it across a cot, while still being soft against newborn skin. Dusty pink leans more muted than a typical baby pink, which makes it easier to match with most nursery palettes rather than clashing.

It's a practical size for swaddling, for tummy time on the floor, or simply as a layer to grab on the way out — something that gets picked up daily rather than saved for best. The embossed floral pattern gives it texture from every angle, and the name underneath turns it into a gift with the recipient's mark on it, not a generic pink wrap. A solid choice for a baby shower, a christening, or welcoming a new baby girl into the family.

Product details:

• Size: 75cm x 100cm
• Material: 100% polyester flannel, 220 GSM
• Colour: Dusty Pink
• Personalisation: up to 2 lines of embroidery, 15 characters per line, spaces included — most people use just the name, e.g. "AMELIA"
• Features: embossed floral design (fixed pattern, not editable), soft flannel weight, suitable from newborn

Care Instructions:
Machine washable at 30°C on a gentle cycle — skip the tumble dryer. If ironing, keep it on a low heat and steer clear of the embroidered name.

Delivery:
Anything ordered before 12 pm ships that same day, with orders after that going out the next working day. Every wrap comes packaged in a kraft box with teal tissue paper and a Keedd sticker.