Personalised Jacquard Fleece Baby Blanket

This cornflower blue baby blanket has a woven basketweave texture pressed into soft fleece, so it looks more like a knit throw than a typical baby blanket without any of the itch. We embroider the baby's name across one corner in warm beige thread — here it's Ollie, in a simple rounded script that doesn't compete with the pattern underneath. There's no ribbon trim on this one; the edge is neatly overlocked, which keeps the overall look a bit more relaxed and less "formal gift" than our satin-trimmed styles.

Sized at 75cm x 100cm, it's a proper-sized blanket rather than a small comforter — enough to swaddle a newborn, and still useful years later, thrown over a bed or sofa. The basketweave pattern and blue colourway make it a natural fit for a baby boy's nursery, though the texture itself would sit just as well in a neutral scheme. It's a solid option for a new baby gift, a baby shower present, or a first Christmas if you want something that doesn't scream "seasonal" and can stay in rotation year-round.

Machine embroidery means the name stays crisp through repeated washing, rather than fading or peeling the way printed lettering can, so it's still legible by the time Ollie's old enough to drag it round the house himself. Use it in the pram, over a car seat, or as an everyday throw once the newborn stage has passed — it's built to be handled rather than kept for best.

Product details:

• Size: 75cm x 100cm
• Material: 100% polyester basketweave-textured fleece
• Personalisation: name embroidered in script, up to 2 lines, 15 characters per line (most orders use just the first name, e.g. "OLLIE")
• Features: woven basketweave texture, overlocked edge (no ribbon trim), available in cornflower blue

Care Instructions:
Wash at 30°C on a gentle machine cycle. Skip the tumble dryer and dry flat instead. Iron on a low setting if needed, avoiding the embroidered name directly. Store away from direct heat and open flames.

Delivery:
Orders placed before 12pm go out same-day; anything later ships the next working day. Every blanket is packed into a kraft box with teal tissue paper and a Keedd sticker, ready to hand straight over as a gift.