• A woman in a cream shirt holds a baby wrapped in a textured lavender-purple blanket with the name 'Chloe' and a small heart embroidered on the front.
  • Person opening a box containing a teal baby blanket with a 'keeda' label and a 'Congratulations!' card.
  • Color swatches for embroidery with names and Keedd branding on a gray background
  • Set of eight wooden letter boards with different fonts and a 'keedd' logo in the center.
  • A plush lavender-purple textured blanket with the name 'Chloe' and a small white heart embroidered on it, draped over a woven straw baby basket in a softly lit nursery.
  • A close-up of a soft, plush pink blanket with a textured, looped surface, shown draped in folds.
  • A close-up of a pink textured blanket featuring custom white embroidery with the name 'Chloe' and a small heart.
  • A close-up of a soft, fuzzy pink blanket or throw with a textured, plush surface, folded over to show its thick, shaggy edge against a light beige background.
  • A close-up of a plush, textured lavender-purple blanket draped over a woven basket.
  • A lavender plush blanket with the name 'Chloe' and a small heart embroidered in white on the front, draped over a woven straw basket. Two small wooden blocks are placed beside the basket on a plain beige background.
1 10

Keedd

Personalised Waffle Fleece Baby Blanket

Personalised Waffle Fleece Baby Blanket

£18.00
£18.00
Sale Sold out
Tax included.

Wrap a newborn in this dusty mauve waffle-knit blanket and the personalisation almost disappears into the texture until you look closely — baby's name stitched in a rounded script, with a small heart tucked underneath. The waffle (or "popcorn") weave gives the fleece some grip and structure, so it doesn't slide off a shoulder the way a flat blanket can, and it drapes well for skin-to-skin cuddles or swaddling. There's no ribbon trim here — just a clean, finished edge, which keeps the look simple rather than fussy.

At 75cm x 100cm it's generous enough to double as a pram blanket once baby's past the newborn stage, and the dusty lilac shade sits somewhere between pink and grey, so it doesn't read as strictly "girl" pastel. It's an easy choice for a new baby gift, a baby shower present, or something to bring to a hospital visit when you want to give more than a card. Parents often reach for the name-plus-heart combination for a first daughter or goddaughter, though there's nothing stopping it working for any baby you'd like to personalise something for.

The name is machine embroidered, not printed, so it won't crack, peel, or fade the way iron-on lettering can after repeated washing — which matters if this ends up being the blanket that gets dragged around for the next two years. Fold it into a changing bag, sling it over a car seat, or keep it as a comfort blanket by the cot; either way, it holds up to actual daily use rather than sitting folded on a shelf.

Product details:

  • Size: 75cm x 100cm
  • Material: 100% polyester waffle-knit fleece
  • Personalisation: name embroidered with a small heart motif, up to 2 lines, 15 characters per line (most orders use just the first name, e.g. "CHLOE")
  • Features: textured popcorn/waffle weave, clean finished edge (no ribbon trim), available in dusty mauve

Care Instructions:
Machine wash at 30°C on a gentle setting. Avoid the tumble dryer and let it dry flat instead. If ironing is needed, use a low heat and go around rather than over the embroidered name. Keep away from open flames.

Delivery:
Orders in before 12 pm ship the same day; anything placed later goes out the next working day. Every blanket is sent in a kraft box lined with teal tissue paper and finished with a Keedd sticker, ready to gift as it arrives.

View full details